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A look at how I approach briefs for hotels, travel platforms and the agencies that work with them, from keyword frameworks to large-scale localisation.
Some client and agency names are withheld under confidentiality agreements. Where a client is named, the work is publicly published.
Bilingual keyword research and mapping for a global hotel brand
1.
Large-scale content localisation for a global accommodation marketplace
2.
Destination and attraction content for HelloTickets and Holidu
3.
Business English content and SEO for an international career platform - Qarir Generator
4.
Fictional operator created to show my process, due to confidentiality agreements.
A Spanish tour page rebuilt for UK and US searchers
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